From the UK's
Quit Smoking Ad Program. Get Unhooked!
There have been complaints that the Ads are scaring kids. That was the whole idea – scare kids away from smoking – no?
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Arun Shanbhag 
It’s a bit sick and unrealistic, ban it!
there are scarier ads out there, especially in Australia… but these would be scary to a kid and the kid wouldn’t even understand that its about smokers…
But kids WILL associate cigarettes with something scary and painful, rightly!
Arun